By chance, L’Oreal selected him for a beauty livestreaming pilot program<\/strong>. That opportunity launched him onto the path that would redefine China’s e-commerce landscape.<\/p>\n\n\n\n Li Jiaqi’s sudden rise to fame came during a special lipstick livestream event. In just 5 hours<\/strong>, he applied 380 lipsticks<\/strong> from over ten different brands directly onto his own lips so viewers could see true color payoff, texture, and finish in real time.<\/p>\n\n\n\n The results were extraordinary:<\/p>\n\n\n\n His professionalism and stamina<\/strong> impressed viewers. Unlike scripted reviews, Li Jiaqi physically demonstrated every product, building trust through transparency.<\/p>\n\n\n\n Before recommending any item in his livestream room, Li Jiaqi personally tries the product<\/strong> and verifies authenticity. He does not promote items he would not use himself.<\/p>\n\n\n\n Growing up with a love for makeup and working as a L’Oreal beauty consultant gave Li Jiaqi strong empathy<\/strong> toward female shoppers. He understands that every girl deserves quality lipstick in her makeup bag and curates products accordingly.<\/p>\n\n\n\n His counter experience taught him consumer psychology across demographics<\/strong>. He can recommend different products suited to teenagers, working professionals, or mature women with equal confidence.<\/p>\n\n\n\n Li Jiaqi’s speaking skills and expressive delivery<\/strong> keep millions of viewers engaged. His catchphrases have become cultural phenomena.<\/p>\n\n\n\n When Li Jiaqi recommends products, he does so sincerely<\/strong>, sharing his genuine favorites rather than pushing highest-commission items. This authenticity builds long-term loyalty.<\/p>\n\n\n\n As a longtime fan, every livestream delivers two things I look forward to:<\/p>\n\n\n\n These phrases have become so iconic that brands now use them in their own marketing.<\/p>\n\n\n\n During the Double Eleven (11.11)<\/strong> sales period, Li Jiaqi launches his promotional livestreams early to help viewers plan their purchases.<\/p>\n\n\n\n He curates exclusive deals, limited-edition bundles, and flash discounts across skincare, makeup, and lifestyle categories.<\/p>\n\n\n\n Want to buy the products Li Jiaqi recommends but stuck on payment or shipping? Here’s how Malaysia shoppers can participate:<\/p>\n\n\n\n Discover Li Jiaqi, China’s most famous beauty livestreamer. Learn how he sold 23,000 lipsticks in 5 hours, why girls trust his recommendations, and his 2026 shopping schedule.<\/p>","protected":false},"author":1,"featured_media":141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":1,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":144,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/posts\/140\/revisions\/144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/media\/141"}],"wp:attachment":[{"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vtnation.com.my\/cn\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Breakthrough Moment: 380 Lipsticks in 5 Hours<\/h2>\n\n\n\n
Metric<\/th> Result<\/th><\/tr><\/thead> Lipsticks tested live<\/td> 380<\/td><\/tr> Orders sold<\/td> 23,000<\/td><\/tr> Turnover<\/td> RMB 3.53 million<\/td><\/tr> New followers gained<\/td> 300,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Why Girls Trust Li Jiaqi’s Recommendations<\/h2>\n\n\n\n
1. He Personally Tests Every Product<\/h3>\n\n\n\n
2. Deep Understanding of Female Consumers<\/h3>\n\n\n\n
3. Expertise Across Age Groups<\/h3>\n\n\n\n
4. Exceptional Livestream Presence<\/h3>\n\n\n\n
5. Sincerity Above All<\/h3>\n\n\n\n
![\"\"](\"https:\/\/news.vtnation.com.my\/wp-content\/uploads\/2026\/05\/image-17.webp\")
<\/figure>\n\n\n\nIconic Catchphrases<\/h2>\n\n\n\n
Catchphrase<\/th> Meaning<\/th><\/tr><\/thead> “All girls!” (\u6240\u6709\u5973\u751f!)<\/strong><\/td> His signature call-to-action before dropping a major deal<\/td><\/tr> “Oh my god!”<\/strong><\/td> His reaction when a product color or formula truly impresses him<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Li Jiaqi’s 11.11 Shopping Schedule<\/h2>\n\n\n\n
Event<\/th> Date<\/th><\/tr><\/thead> 11.11 promotion pre-sale begins<\/td> October 24, 2022<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n ![\"\"](\"https:\/\/news.vtnation.com.my\/wp-content\/uploads\/2026\/05\/image-18.webp\")
<\/figure>\n\n\n\nHow to Shop Li Jiaqi’s Recommendations from Malaysia<\/h2>\n\n\n\n
Challenge<\/th> Solution<\/th><\/tr><\/thead> No Chinese bank account<\/td> Use a Pay-for-Me<\/strong> service<\/td><\/tr> No Alipay verification<\/td> Use a Buy-for-Me<\/strong> agent<\/td><\/tr> Need help with Chinese product pages<\/td> Contact a freight forwarder with procurement support<\/td><\/tr> Shipping to Malaysia<\/td> Use a China-to-Malaysia logistics<\/strong> specialist<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"